Beach Day Every Day: Acquisition, Producer & Product Facts

There’s something about cracking open a can that promises a beach day — even if you’re miles from the shore. Beach Day Every Day, a Quebec-born ready-to-drink brand, has built a following around that promise, and now an acquisition by Prime Drink Group and production by Labatt signal a new chapter.

Current Owner: Prime Drink Group (pending acquisition) ·
Producer: Labatt Brewing Company ·
Average User Rating: 3.5 / 5 (Untappd) ·
Product Type: Flavored malt beverage ·
Available Flavors: Berry Beach, Smash, and more ·
Headquarters: Quebec, Canada

Seven facts sum up the brand’s identity, from who makes it to how drinkers rate it.

Who owns Beach Day Every Day?

Prime Drink Group acquisition details

• Prime Drink Group announced a non-binding letter of intent to acquire all issued and outstanding common shares of Prime Capital Investments Inc., the Quebec company that owns the Beach Day Every Day brand. The announcement was made on November 26, 2024 (GlobeNewswire (official press release)).
• The total transaction consideration is $22,500,000, structured as $12,500,000 in cash and $10,000,000 in common shares at a deemed price of $0.25 per share (GlobeNewswire (official press release)).
• Prime Drink Group must complete a concurrent financing round to raise at least $12.5 million for the cash portion, expected via a private placement of common shares under Canadian securities regulations (FoodBev Media (global beverage news outlet)).

Previous ownership status

• Prime Capital Investments Inc. is a Quebec company that holds the rights and assets of Beach Day Every Day. Olivier Primeau is identified as the founder of Prime Capital Investments and also serves as chief brand and innovation officer of Prime Drink Group (Gama Consumer (beverage industry publication)).
• Prime Drink Group later announced the acquisition of Olivier Primeau-related marketing and event assets, including Beachclub and Escapade, signaling a broader consolidation of Primeau-linked brands and marketing infrastructure (TMX Money (Canadian exchange news)).

The implication: investors watching the deal should consider how this consolidation of assets under one roof may accelerate distribution but also concentrate risk in a single founder-led network.

Who makes Beach Day Every Day?

Labatt Brewing Company as producer

• Beach Day Every Day Berry Beach is produced by Labatt Brewing Company Limited, Canada’s largest brewer (Gama Consumer (beverage industry publication)).

Manufacturing location (Quebec)

• The brand is based in Quebec, Canada, and its production facilities are located in the province (Gama Consumer (beverage industry publication)).
• Labatt, a subsidiary of Anheuser-Busch InBev, operates multiple breweries in Quebec. The specific facility for Beach Day Every Day has not been disclosed.

The catch: producing under Labatt gives the brand established brewing infrastructure, but it also means Beach Day Every Day is contract-brewed, not self-manufactured. That limits margin control but speeds up scale-up if the new owner wants to expand distribution.

Is Beach Day Every Day beer?

Classification as flavored malt beverage

• Beach Day Every Day is a flavored malt beverage (FMB), not a traditional beer. Its alcohol comes from fermented malt base rather than from hops and barley in the same proportion as beer (Gama Consumer (beverage industry publication)).

Comparison to beer: alcohol content, ingredients

• The brand is described as a canned flavoured alcoholic beverage with natural flavours and 5% alcohol by volume (Gama Consumer (beverage industry publication)). That ABV is comparable to many light beers.
• Unlike beer, FMBs often use added sugars and fruit flavors, placing them closer to alcoholic seltzers or coolers in taste profile.

The pattern: the brand deliberately straddles the line between beer and cooler, and the acquisition likely aims to position it in the fast-growing premium RTD segment.

How much sugar is in Beach Day Every Day?

Nutritional facts for Berry Beach variety

• Exact sugar content per serving is not publicly disclosed by the brand. According to FoodBev Media (global beverage news outlet), the company has not published nutritional data for Berry Beach or any other flavor.

Comparison across flavors

• Flavored malt beverages of this type typically contain 15–30 g of sugar per 355 ml can, though without official numbers from Beach Day Every Day, this remains a broad industry average rather than a confirmed figure.

The trade-off: consumers who want to know exactly what they’re drinking may need to wait for the acquisition to close and the brand to adopt more transparent labeling — a common shift when smaller regional brands go public.

What flavors and varieties does Beach Day Every Day offer?

Berry Beach

• Berry Beach is the leading flavor, described as a mixed‑berry profile. It is the most widely available variety (Gama Consumer (beverage industry publication)).

Smash

• Smash is a second flavor, though its specific taste profile (Peach and Blue Raspberry were reported by Gama Consumer) has not been confirmed in official communications (Gama Consumer (beverage industry publication)).

Variety pack availability

• Variety packs containing both Berry Beach and Smash are sold online and in stores in Quebec (Gama Consumer (beverage industry publication)). Individual 355 ml cans are also available.

The implication: limited flavor range now may be a temporary constraint; the real product expansion will follow the deal.

Timeline

Following the timeline, the brand’s trajectory hinges on the closing of the acquisition, which will unlock expansion beyond Quebec. Live Aqua Punta Cana offers another example of a brand leveraging a beach lifestyle.

Quotes from the news

“Prime Drink Group Corp. is pleased to announce it has entered into a non-binding letter of intent to acquire all of the issued and outstanding common shares of Prime Capital Investments Inc.”

– Prime Drink Group press release, GlobeNewswire

“The proposed acquisition would add a premium, fast-growing brand to our portfolio.”

– Olivier Primeau, founder of Prime Capital Investments and chief brand and innovation officer of Prime Drink Group, via GlobeNewswire

Prime Drink Group has described Beach Day Every Day as a leading brand in Québec’s ready-to-drink beverage market (GlobeNewswire (official press release)). The acquisition aligns with its strategy to consolidate Primeau-related assets and scale the brand outside Quebec.

For Quebec drinkers and Canadian RTD investors, the choice is clear: either Beach Day Every Day becomes a national brand backed by Prime Drink Group’s marketing machine, or it remains a local novelty. The next six months — and the closing of that $22.5 million deal — will decide which story wins.

Frequently asked questions